Jessica Longarini

SEO Girl Blog

How Google Changed The Meaning Of Reputation

In this generation, we tend to think of Google as an affectionate extra limb. When we seek answers to absolutely anything, all it takes is entering a few words into a search bar and ta-da! There we have it. Although Google has many constructive uses, it also has the potential to be an extremely harmful resource. In previous generations, reputation was formed via word of mouth, and through interpersonal relationships. Now, reputations completely depend upon what is included (or not) about a person or company online. Google has not only changed the meaning of reputation, but also of privacy.

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What Any Marketer Can Learn From The American Presidential Elections

As America's neighbours, many Canadians are extremely invested in the American presidential elections. With the notorious Donald Trump as a shockingly top candidate, this statement perhaps rings even more true in this election. The United States affects Canada in many direct ways, and in many diverse areas. And arguably this year more than any other, the American presidential elections are akin to extremely publicized, highly funded marketing campaigns.

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How Young People Attract Attention Without Even Trying

When I was growing up, the term social media didn't exist yet. Today, our society seems driven by the many social media outlets in operation. Many celebrities have millions of supporters to their sites: for instance, Kim Kardashian West is the most followed person on Instagram with a whopping 65.6 million followers. This seems utterly insane, but the social media craze shows no signs of slowing down. So why is it that young people attract so much attention, without seemingly trying?

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Beware Inexpensive Marketing Services

Let's face it: the majority of us try to cut costs wherever possible. Especially in the current economy, we are constantly looking for the cheapest routes for whatever it is we seek to purchase. If you're a business owner, or in the midst of starting one, you'll know firsthand just how expensive the entire process can be. And although these mounting expenses can have us looking for ways to keep costs down, there are certain things you should never compromise in the name of your enterprise.

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Do I Really Need A Facebook Page For My Business

With the majority of current marketing taking place on the web, there are always debates over what online platforms are the most effective. As a business owner, you want to ensure that you're putting maximum effort into developing your brand. And with many businesses running every single social media site in existence, you may wonder if that's really necessary when it comes to your company.

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Easy Steps To Make Your Linkedin Profile More Attractive

The paper resume is slowly becoming a foreign concept. Now, most employers request digital resumes, and most of the time, a URL to your LinkedIn profile. Whether you're a professional, fresh graduate, or someone in between, it's becoming increasingly more important that you possess a LinkedIn page.

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How Social Media Affects Your Image

As many of us are well aware, social media is now rampant in many aspects of our personal, as well as professional lives. However, what many of us are not aware of is just how strongly social media can influence those around us. Although we think our profiles are for our personal uses and for our friends, we often don't consider the many more subtle ways in which social media is used.

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How To Choose A Good Web Marketing Company

If you're a business owner or professional, you're likely always looking for new and exciting ways to develop your brand. And with the current world being largely centered on technology, the majority of brand development and advertising presently takes place on the Internet. If you're looking to grow your venture and ensure your online reputation is admirable, consider enlisting the services of a web-marketing company.

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In An Online Marketing Industry Dominated By Men Women Are Starting To Make Inroads

There's an age-old reality we're all familiar with: gender inequality. Gender inequality dominates politics, the economy, and multiple social realms experienced in our everyday lives. Although we have undoubtedly made progress throughout the years, women are still considered (and paid) less than men, in a variety of different career roles. And with the evolution of the online world throughout the last decade, the relatively new industry of online marketing can be added to the male-dominated career list of professional positions. But with resilience, determination, and more open-minded leaders, women have begun to make inroads into this male-saturated industry.

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Keeping Your Facebook Page Fans Happy

As a business owner or manager, you know your clients are everything. Customers want information about your business hours, location, and services to be easily accessible. This is where a corporate Facebook page comes in handy.

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Online Marketing Services That Are Worth The Effort

The massive progression of the Internet over the last ten years has brought about many changes in business, as well as in our everyday lives. Previously, companies relied on media advertising to promote their businesses: this included television, radio, and print marketing tactics. Nowadays, a company's relevance is ultimately determined by their online presence.

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Reputation Is Everything For Professionals

Maintaining a good reputation should be important to everyone, but if you're a professional this especially rings true. As a professional, your business is your livelihood. It only takes one wrong move to damage your reputation, and this can directly threaten your entire enterprise.

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The Power Of Infographics

If you're a business owner or marketer, you're always looking for new, innovative ways to advertise your ideas, products, or company. And with such high competition levels across virtually every type of market, it can be extremely difficult to make your own business stand out. This is where the term infographics comes in handy.

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What Is Online Reputation

Let's face it: the world of in-person communication and business is quickly being transformed into the world of the online. And although we may not like it, this reality shows no signs of changing any time soon. The emergence of the Internet has changed the human population indefinitely. And although the realm of the online connotes many positives, it also has the ability to be extremely damaging.

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What You Should Start Doing Now To Improve Your Online Image

As a business owner or professional, you know that your reputation is everything. A positive reputation maintains your current client base, and acts as a lure for potential clients. In order for someone to invest in your company, they want to be sure that you are trustworthy, professional, and qualified. And with the world now being largely based online, these aspects need to be seen and proven on the web.

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Why Linkedin Is A Must Have For Professionals

It seems as though the world of letters and paper documents is quickly disappearing from sight. Nowadays, employers often don't even ask for paper copies of resumes. Instead, they ask for a digital copy, or as of late, will just ask to view your LinkedIn profile.

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Your Website Is A Reflection Of You

As a business owner or professional, it's becoming increasingly important to possess your own website. As a lawyer, real estate agent, accountant, etc. you need to boast a website that makes your services and contact information known and available. However, your website needs to be effective, professional, and user-friendly in order for it to be an appropriate reflection of you.

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