What You Should Start Doing Now To Improve Your Online Image
As a business owner or professional, you know that your reputation is everything. A positive reputation maintains your current client base, and acts as a lure for potential clients. In order for someone to invest in your company, they want to be sure that you are trustworthy, professional, and qualified. And with the world now being largely based online, these aspects need to be seen and proven on the web. If you're a business owner or professional, read ahead for tips on what you should start doing now to improve your online image.
A quick Google search will reveal what already exists about you online. The first 5 links to appear are the ones that will generate the most activity, so ensure they are appropriate reflections of your company. All personal social media should be made extremely private, and you should remove any content that might come across as offensive if it were to be leaked. You need to be constantly tracking what is said about you online. This is vital for both positive, as well as negative reasons. If you're unaware of the positive and negative things being said about you on the web, you'll be unable to address them. So remember: track, track, track.
Although your business will likely receive a great amount of positive feedback, there is always the chance for unhappy (or bored) customers to leave negative comments about you. It's important to address the negative comments appropriately, and not to fight fire with fire. You need to remain professional, and remember that the number one rule of owning a business is that the client always comes first. Try to get in contact with the unhappy plaintiff, and apologize for whatever issue has made them upset. Try to come up with alternative solutions for the future, and make the client feel as though they're important. If you take the time to address any complaints, they are more likely to disappear, and are less likely to happen in the future. As important as it is to deal with negative feedback, it's just as vital to address the positive. If a client leaves a supportive, constructive comment about you, make sure you thank them, and let them know you genuinely appreciate them as a customer. When people are made to feel significant, they are more likely to stay with a business.
In order to maintain a trusted online reputation, you need to ensure what's being said about your company is true. If there is false data or statistics being written about you on the web, make sure you set the facts straight. By listing the truth, which is often in the form of numbers and services, clients are more likely to trust you, and trust that you know more about your business than an unhappy commentator. By following this list of easy steps, you'll now be fully equipped to build and maintain an online reputation that you, and your business, are proud of.