Jessica Longarini

SEO Girl Blog

Do I Really Need A Facebook Page For My Business?

With the majority of current marketing taking place on the web, there are always debates over what online platforms are the most effective. As a business owner, you want to ensure that you're putting maximum effort into developing your brand. And with many businesses running every single social media site in existence, you may wonder if that's really necessary when it comes to your company. If you're a business owner, read ahead to determine whether you really need a professional Facebook page.

Tons of businesses have a Facebook page, and the reason for this is that they can be quite effective. In addition to acting as a point of contact, Facebook pages can keep followers up-to-date on new events, establish a more personal connection with clients, and present details such as business hours and location. However, the necessity for a business Facebook page will depend on the type of business you have. Facebook pages are extremely useful for businesses in the retail and restaurant industries. For example, if you run a clothing store, your clients will be interested in the new products coming available. A Facebook page will allow you to post photos of fresh arrivals, which can generate traffic to your store. Similarly, Facebook pages are extremely useful marketing tools for restaurant owners. You can post photos of delicious dishes, happy customers, and any changes to your menu. If you have the type of business where products are constantly coming in, and things are constantly changing, a Facebook business page is a must.

Business Facebook pages can be quite effective for certain companies, and rather irrelevant for others. For instance, if you own a dental office, it may not be necessary for you to have a page. Your prices will generally remain constant, and posting photos of clients getting their mouths worked on isn't appropriate or desirable. The same would ring true for most corporate offices. Unless you are constantly offering deals, promotions, or fundraising events, you won't have enough relevant content to post to make maintaining a page worth it. If you feel your company would benefit from a page, you have to ensure you're putting out constant content. Followers lose interest quickly unless you're frequently grabbing hold of their attention. Also ensure you answer any comments left by clients, as making them feel important is vital for future sales.

Creating a Facebook page for your business is entirely dependent on your type of venture. If you own a clothing store, restaurant, car sales company, or are a real estate agent, a Facebook page should be one of your main marketing tools. If you run a corporate office, where your operations generally remain the same, a Facebook page may not be necessary if you don't have fresh content to put forth. If you're still unsure of whether or not a Facebook page would benefit your business, check out your competition. See if they have pages, what kind of content they include, and determine whether you'd be able to follow suit. Happy posting, if you choose!