Jessica Longarini

SEO Girl Blog

The Power Of Infographics: Why Are They So Effective?

If you're a business owner or marketer, you're always looking for new, innovative ways to advertise your ideas, products, or company. And with such high competition levels across virtually every type of market, it can be extremely difficult to make your own business stand out. This is where the term infographics comes in handy. Infographics have been around for decades, but their use value is now more appreciated than ever before. Read ahead to discover the power of infographics, and why they are so darn effective.

An infographic is essentially a text-based diagram meant to educate its viewer or reader on any given topic. Infographics are designed in countless ways, and are meant to appeal to all different types of learning styles. An infographic starts with a keyword or term, and designs a diagram around said keyword that relates to its meaning. Infographics involve text, charts, and pictures as some of their components, and can be done in basic, as well as creative manners. The point of an infographic is to draw in the consumer through this innovative form of advertising, and to keep their attention through its fresh, easy-to-navigate style.

Infographics are extremely effective for a number of reasons. Firstly, an excessive amount of text in an advertisement will rarely catch a consumer's attention. With so many distractions in our modern world, and most of them Internet-based, consumers simply don't have the time or the care to read through blocks of text about a product. Consumers want to know the most amount of relevant information, in the least amount of time possible. Hence, the intelligent design of infographics. An infographic draws a consumer in with a large, bold, and often-interesting font of a key term, and then guides the consumer's eye throughout a diagram. The diagram will have pictures and graphs supporting the product's information, which makes the viewer far more likely to stay tuned in.

In addition to capturing a consumer's attention, effective infographics are a great way of building your company's brand. Infographics show consumers that your business is modern, innovative, and thinks outside of the box. Using creativity in your advertisements portrays to customers that your company is special, and worth paying attention to. If you design an innovative infographic strategy, carry the theme throughout your company's website and social media pages. This informs consumers that your business is well rounded, and interesting on every level. In addition to being effective marketing tools, infographics are also less expensive than traditional marketing campaigns. Since they can be used digitally and in print version, their uses are wide-ranging.

The majority of the content the human brain retains is in visual form. It's for this reason that infographics are so successful. Too much text dissuades a consumer from reading about a product, and pictures with no text ultimately leaves a consumer with little useful information. A person is far more likely to stop and consider a bright, creative infographic than to stop and read a text-based or complicated diagram. If you're a business owner or business marketer, incorporating infographics into your marketing campaign is undoubtedly a wise move.