Jessica Longarini

SEO Girl Blog

Online Marketing Services That Are Worth The Effort

The massive progression of the Internet over the last ten years has brought about many changes in business, as well as in our everyday lives. Previously, companies relied on media advertising to promote their businesses: this included television, radio, and print marketing tactics. Nowadays, a company's relevance is ultimately determined by their online presence. In the past, we would leaf through a phone book to find the contact information of a business. Now, we go straight to Google on our smartphones and computers. Thus, online marketing is clearly a worthwhile venture, but it can be difficult to determine which aspects of it will be of merit to your company. Read on to discover which online marketing services are worth the effort.

You've probably come across the term SEO before, but may not be clear on its meaning, or its function. SEO is search engine optimization, and its function is to increase user traffic to a company or individual's webpage. Basically, SEO has the goal of getting your site as close to the top of today's popular search engines as possible (Google, Yahoo, Bing, etc.), which increases the number of visitors to any given site. Statistically, the first five links that appear after a search are the most frequently visited, so having a high level of SEO obviously comes with its benefits. Increased web traffic equates to increased exposure, which ultimately equates to more business. SEO is a main component of online marketing companies, and generally a very important tactic to employ, regardless of your company's size or type.

Link building is a term that often goes hand in hand with SEO. Link building is essentially exchanging links to your site with other webpage owners, in the hopes that their traffic will circulate to you, and the other way around. For many online marketing companies, link building is included in the fee of an SEO service. Link building's benefits are visible, and embody the new definition of networking. Social media is another service of online marketing that can be extremely beneficial for some companies, and not so useful for others. If you're in the retail, real estate, sales, or restaurant business, social media will become your best friend. In these constantly changing industries, social media is an excellent platform for keeping your customers informed and interested. Followers will often share content, which greatly increases exposure for your business. If your company is a professional service that's relatively stable, and your day-to-day operations are generally the same, social media may not be a worthwhile investment for your particular venture. Blogging is another hot topic in online marketing at the moment. The same rules for social media usage generally apply to blogging. If your company represents a wide range of topics or issues, having a blog is a great way of appearing relevant and informed to your clients. Blogs take a ton of time and effort, so investing in this service is worth it, depending on the content you'd be able to put forth.

Now that you know a little more about current online marketing strategies, you can narrow down the services that would be right for you. You don't want to pay for a service that ultimately won't benefit your company, so by consulting these tips, you'll be able to watch your company grow through the online marketing services tailored to you.