Jessica Longarini

SEO Girl Blog

What Is Online Reputation?

Let's face it: the world of in-person communication and business is quickly being transformed into the world of the online. And although we may not like it, this reality shows no signs of changing any time soon. The emergence of the Internet has changed the human population indefinitely. And although the realm of the online connotes many positives, it also has the ability to be extremely damaging. If you're a professional, this might especially ring true. One wrong move in the public, as well as private eye, and the whole world has access to your downfalls through the click of a mouse. This is essentially what comprises one's online reputation. Whether good, bad, or somewhere in between, many of us are regretful about at least some piece of information we find about ourselves on the Internet. Read on for information about how online reputations are formed, ruined, and how they can be improved upon.

With any number of search engines available to the modern computer-user, finding out general, as well as personal information about someone is extremely simple. Sites like Facebook, Instagram, Twitter, and LinkedIn make finding someone's online presence extremely user-friendly. And although we think we have a handle on our pages' privacy settings, we are unfortunately misled. Nothing you post on the Internet is private, and items about ourselves that we don't even know about can exist on databases indefinitely. This is one way we create an online reputation for ourselves, although it may initially be subconscious. As a professional, your online reputation is formed in many ways. Your company's website, social media pages, and any online reviews represent your brand, whether this is a fair representation or not. One bad experience from a client on a public forum can translate into your business suffering. Although many professionals have undoubtedly encountered this, there are fortunately ways to combat it.

Firstly, try to clean up any inappropriate or unprofessional content on your personal social media sites. Although the Internet has made it virtually impossible for you to own photos of yourself, this is generally a good starting point. Made some mistakes that won't seem to disappear from the web? That's where hiring an online reputation manager comes in. In addition to clearing the web of any bad photos or press, an online reputation manager can help you work with disillusioned clients by directly answering their negative reviews, and suggesting possible solutions. Online reputation managers can also help to create positive publicity about your company or person, which helps to detract from any lingering negative press. As more and more people consult their computers before investing in any product or business, you want to ensure your online presence is an accurate representation of your brand.

Although the world of the online can be extremely daunting, it can also be extremely useful when you know how to work with it. The Internet has enabled the leaking of any missteps we take into the public eye, and this can damage even the most established of reputations. Fortunately, our online reputations can generally always be salvaged and maintained. By considering these points, you now have the tools to avoid future mistakes, and successfully deal with past ones.